Embroidery Machines need commands to tell the needles where to go and what to do, this action is called "Digitizing". Any logo or font / text needs to be digitized, but the good news is that embroidery machines come with certain fonts embedded in them. For these fonts, you would not have to pay for digitizing.

The images below show the available / digitized fonts that you can choose from. Please remember that certain fonts will not show on a fluffy fabric such as blanket or towel. A thin font such as "Diana Script" will sink into the fabric and will not show. Lay a towel or a blanket flat, press your finger on the surface of it, you'll see that almost more than the tip of your finger sinks in and that's what happens to a thin font.